After eight years of delays and production, Brahmastra is finally set to release in theatres on September 9 this year. However, the film has been mired in controversy since months before its release as the boycott gang continues to attack the film for myriads of reasons.
It is set to be one of the most expensive Bollywood movies to date and has an impressive cast including Alia Bhatt, Ranbir Kapoor, Amitabh Bachchan, and Nagarjuna amongst others.
Neither is it a remake of an old film, nor has it been over-promoted with stars doing multiple interviews and appearing on your reel feed indiscriminately.
© Dharma Productions
So, why is it still being boycotted — that too way before its release?
The public’s obsession with boycotting movies has reached a stage where they are not shunning a movie because of objectionable content. Instead, they dig through the stars’ old tweets, interviews and comments unceremoniously to create a reason for spreading negativity around films.
It has now become a personal vendetta against an industry that supports nepotism, unhealthy competition and unoriginal content.
Recent boycott trends have varied from boycotting films like Vikram Vedha for remaking south Indian movies and boycotting Laal Singh Chaddha for Aamir Khan’s controversial statements to boycotting Dobaaraa simply because Anurag Kashyap and Taapsee Pannu made light of this trend in interviews.
Anurag Kashyap and Taapsee Pannu request netizens to boycott their film Dobaaraa, ‘please trend karwa do’.Boycott #LalSinghChadha success, guys let’s trend #BoycottDobaaraa !!pic.twitter.com/PbzSiAgYId
So, why are people boycotting Brahmastra?
For this movie, the hashtags have ranged from #BoycottBrahmastra to #BoycottRanbirKapoor and #BoycottAliaBhatt.
An old video resurfaced where Ranbir admitted to enjoying eating beef, angering many in the Hindu community where beef is forbidden. He was also slammed for making an insensitive joke about Alia Bhatt’s pregnancy and later apologised for the same.
On the other hand, Alia Bhatt was trolled for her reaction to the boycott trend. From saying that people have the right to not to see her films to suggesting we should “boycott boycotts,” even in the limited interviews she has given for Brahmastra, people have found a reason to boycott Brahmastra.
Now Alia Bhatt arrogantly does a Kareena Kapoor : “If you dont like me, Dont watch me” Her movie Brahmastra us coming. Listen to her & dont watch the movie #AliaBhatt#BoycottBollywood #BoycottBrahmastra pic.twitter.com/gUuksdE4MD
Since Sushant Singh Rajput’s untimely demise, netizens have launched a virtual war against the industry for supporting nepotism and creating a competitive, hostile environment for struggling artists. This singular event has completely flipped the boycott trend from criticising movies’ content to attacking the industry as a whole.
One of the biggest reasons why people keep boycotting Brahmastra on social media is its leading stars Alia Bhatt and Ranbir Kapoor. Both are star kids, products of nepotism.
© Dharma Productions
While it’s true that nepotism robs many genuinely talented artists of a chance to make a mark, it doesn’t mean all star kids are bad actors and the lead pair of Brahmastra is a prime example of this fact. Ranbir and Alia have given some power-packed performances in Rockstar, Tamasha, Highway and Gangubai Kathiawadi.
Blaming them and their movies for nepotism seems like an exaggerated smear campaign that is of no use to anyone.
Boycotting Bollywood movies will not help outsiders make a mark in the industry. If anything, the negativity around Bollywood will only discourage outsiders from pursuing their dreams of making it big here.